How Restaurants Can Save 30–50% Commission by Using Direct Online Ordering

Running a restaurant today is more challenging than ever. Rising food costs, high rent, staff salaries, taxes, and intense competition are already reducing profit margins. On top of that, food delivery platforms like Zomato and Swiggy charge restaurants a heavy commission on every order.

While these platforms help restaurants reach new customers, their commission—often between 30% to 50%—quietly eats away your earnings. This is why many restaurant owners feel busy but still struggle to make healthy profits.

The Real Cost of Zomato & Swiggy Commission

Let us understand the impact with a simple example. If your average order value is ₹400 and the commission is 30%, you lose ₹120 on every order. Now multiply that by daily and monthly orders.

• 20 orders per day = ₹2,400 lost daily
• 600 orders per month = ₹72,000 lost monthly
• ₹8–10 lakhs lost every year

This does not even include GST on commission, promotional charges, forced discounts, and delayed settlements. The reality is clear: you do the work, but someone else takes a big share.

What Is Direct Online Ordering?

Direct online ordering means customers place orders directly with your restaurant instead of using a third-party marketplace. They can scan a QR code, open your digital menu, select items, and place an order without any middleman involved.

With Menuzet, restaurants get a powerful direct ordering system that works like an app but does not require customers to install anything from the Play Store. This is called a PWA (Progressive Web App).

How Menuzet Helps You Save 30–50% Commission

Menuzet works on a simple subscription model. There is no commission on orders, no matter how many orders you receive.

• Accept unlimited direct orders
• Use QR menus for dine-in customers
• Enable pickup orders with zero delivery cost
• Manage table orders digitally
• Receive orders instantly on your dashboard

Own Your Customers, Not the Aggregator

On food delivery apps, customer data belongs to the platform. You cannot contact customers again, send offers, or build loyalty.

With Menuzet, you own your customer data. You can send repeat offers via WhatsApp, reward loyal customers, and encourage direct re-ordering. This significantly reduces marketing cost and increases lifetime value.

Why Customers Prefer Direct Ordering

Customers are also tired of high prices and long delivery times. When restaurants offer direct ordering:

• Prices are usually 5–10% lower
• Orders are prepared faster
• There are fewer cancellations
• Customers trust familiar restaurants

Once customers experience direct ordering two or three times, they naturally prefer it over aggregator apps.

SEO Advantage: Get Orders from Google

Most customers search on Google before ordering food. Search terms like “restaurant near me” or “best biryani near me” bring high-intent traffic.

Menuzet allows you to share your menu link on Google, WhatsApp, Instagram, and your website. This helps you get free organic orders without paying commission or ads.

The Smart Strategy: Use Both, But Wisely

The best approach is not to completely leave food aggregators. Use them for customer discovery, but shift repeat customers to your own direct ordering system.

This hybrid model gives you visibility plus profitability. Over time, your dependency on high-commission platforms reduces.